02 | Digital Marketing Case Study

2023-2024

Client Overview:
Windstone Editions is a company specializing in hand-crafted figurines and collectibles, known for their exquisite artistry and loyal customer base.

My Role:
As the sole marketing professional for Windstone Editions, I served as the Head of Marketing, managing all aspects of their online presence and customer engagement.

Key Responsibilities:

- Created and managed all email newsletters, including restock announcements, product launches, and promotions.
- Developed strategies to increase open and click-through rates.
- Managed and grew the company’s presence on Facebook and Instagram.
- Created all posts, graphics, and captions, ensuring alignment with brand voice and goals.
- Designed and ran targeted ad campaigns, including a mobile reel ad that achieved above-average engagement and conversions.
Created content for newsletters, social media content and ads. I was responsible for the conceptualization, planning, copy and creation of all marketing media.
- Conceptualized and executed marketing campaigns tailored to the company’s unique audience.
- Analyzed performance data to refine campaigns and maximize ROI.

Notable Results:

Increased Instagram engagement by 30% within 6 months.
Maintained an email open rates of over 30%, with standout campaigns exceeding average click-through rates.
Created a mobile reel ad that drove significant website traffic and conversions, outperforming static ads. (over 7.5% CTR for over 2 months)

FEATURED WORK